Clearwater Business Advisors LLC & Accounting for Profitability LLC join forces 
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Clearwater Business Advisors LLC & Accounting for Profitability LLC join forces 

Clearwater Business Advisors LLC & Accounting for Profitability LLC join forces 


Clearwater Business Advisors LLC & Accounting for Profitability LLC join forces 

           Local firms to provide expert advice to startups and high growth businesses


TAMPA & ESTERO, FLFebruary 27, 2019 – Clearwater Business Advisors LLC, a national mid-market general management consulting firm based in Tampa, and Accounting for Profitability LLC in Estero, that provides CPA services & financial consulting to clients primarily in South West Florida, have signed an agreement to provide expert business advice to companies in the Tampa-Naples corridor.

Driven by the area’s booming business environment, the two companies said their combined experience in business consultancy and accounting will help early stage and growth companies access expert advice. Typically, large regional and global brand-name consulting firms are unaffordable for most small and mid-sized businesses. Area entrepreneurs seeking to grow their businesses will benefit from the capabilities both firms bring to today’s competitive and disruptive business environment.

“Small to medium size businesses and startups, are rapidly growing in Southwest Florida as the region strives to diversify its economy. “We see this diversity evolving in our local markets especially in information technology, healthcare and apps focused on the shared economy,” said Robert Morlot, Managing Partner at Clearwater. “We’re excited and ready to help those entrepreneurs who have great ideas, but need general management guidance that only experienced senior executives and consultants can provide.”

“Eighty percent of business value is found in the intangibles” said Ike Lichtenstein, CPA, CEO of Accounting for Profitability, LLC. “Our CPA and advisory services help business leaders make their businesses both profitable and well-run. Partnering with Clearwater expands our support to business owners – from start-up to mid-size businesses. We do this by developing processes that work and last years, not months”.

The timing of the new partnership is ideal, according to Morlot, since small and mid-sized companies will need supplemental skills and expertise to drive their growth. The same is true for companies emerging from local incubator or accelerator programs in the area. 

Working jointly, the two firms seek to tap into the thriving entrepreneurial and startup community in both Collier and Lee Counties. With a lower cost of living, no state tax, favorable state incentives, and of course, over 300 days of sunshine and warm weather, the area is 

attractive for an increasing number of younger people who want to stay in the region – a key component for business growth in the future.

For these reasons, Clearwater Business Advisors and Accounting for Profitability believe the timing of the partnership is ideal and will help local entrepreneurs launch and grow their businesses.

About Clearwater Business Advisers:

Clearwater Business Advisers  helps early stage and mid-market senior leaders build (or recover) operational performance by providing deep expertise in finance, corporate governance, organizational effectiveness, sales and talent management. Clearwater Business Advisers provides a team of senior executives with over 90 years of experience in assisting executives and companies in industries such as, professional service, start-ups, banking, healthcare, government, logistics, industrials and consumer products.

About Accounting for Profitability:

Accounting for Profitability is a specialized CPA and business advisory firm. Our experts work with business owners and leaders to identify their personal business goals and locate the pathways to achieve those goals. Clients learn to comprehend the whole financial and non-financial situation of the firm, and how to manage success. We help clients to build the intangible side of their organization and profitability.

The Accounting for Profitability team model seamlessly integrates senior-level services from bookkeeping solutions, financial profitability, virtual CFO services, tax planning, advance tax strategies, capacity building, leadership development, and organizational development.


For further information contact:

Robert Morlot